In this episode, we have Alex Morningstar. He’s a coach at First Light Academy and a martial artist. We talked about his journey and the changes before and after coming to The Strong Coach Summit. Enjoy!
Table Of Contents
- How Alex Got Into Brazilian Jiu-Jitsu and Coaching
- Bringing Energy Cultivation As A Fire Coach
- How To Start Living With Intention
- The Importance of Breath
- Alex Before and After The Strong Coach Summit
- From Survival To Creation
- Future Plans and Closing Thoughts
How Alex Got Into Brazilian Jiu-Jitsu and Coaching
April: And so what is First Light Academy? What do you coach there?
Alex M.: First Light Academy began as a straight Brazilian jiu-jitsu academy and we’ve since evolved into what I call a lifestyle integration academy. We’re the LIT program, lifestyle integration training. So we’re a LIT gym.
April: I love it when a good acronym comes together. Well done.
Alex M.: Yes.
April: So how did you get into Brazilian jiu-jitsu and coaching and why this way instead of any other part of the fitness industry?
Alex M.: Well, I grew up doing martial arts. We’re about the same age April, I bet you remember Teenage Mutant Ninja Turtles.
April: Oh yeah. I always got the April O’Neil as growing up.
Alex M.: Oh yeah. And there’s this other show, Kung Fu with David Carradine and on Kung Fu all sort of mystical lessons are being taught every episode. And the traveling monk, the wanderer would, he would always use is empty hands to deescalate situations. So for some reason from a very young age, I felt so connected to martial arts and that power to sort of transform energy as I perceived it. And so I joined martial arts at age five and have been training ever since. I also spent some time learning to be a yoga instructor, I was a yoga instructor for some time. So college, yoga, these different experiences led me to go from just my martial arts I had done as a kid and sports to start to really branch out.
And when I went to college was really when things started to open up and expand. Brazilian jiu-jitsu came into my life. I went to a club fair out in the Park Blocks in Portland state. It’s under all these trees and there’s all these tables set up with old 90s TVs that I’m like, “Where did the college even get these like?” And they were showing these footage of Brazilian jiu-jitsu on there. And so I went and talked to the guys, and they welcomed me into the wrestling room at Portland state. And I went from Taekwondo to doing Brazilian jiu-jitsu and kickboxing at that time. That just kept me-
April: So expanding your martial arts?
Alex M.: Yeah. I couldn’t get away from it. It was like the martial arts was just like, “Here you go, here’s another journey. Here’s another avenue.”
April: Yeah, yeah.
Alex M.: And I played team sports that whole time as well. And it wasn’t really until after college that things started to open up beyond just martial arts. But college was definitely the crucible in which I started asking like, “What’s out here?”
April: Okay, cool. Now as far as your martial arts background and how that influenced your life and how it’s guiding, is that guiding you into what you’re doing now? Because I imagine that martial arts is more than just the combat of it, right? Is there a meditative aspect to it? Is there a …
Alex M.: I’m so glad you asked this question. So I grew up doing what’s called a traditional martial art. Taekwondo is kind of considered a traditional martial art.
Alex M.: And a lot of the patterns are not specifically to be applied to like a street fight.
April: Oh, okay.
Alex M.: Now that’s what would call … A traditional martial art is something that … There’s something other than just a street fight or self-protection, self-defense, combative. There’s something else there. Right?
April: Okay. Yeah.
Alex M.: Brazilian jiu-jitsu, Muay Thai, MMA, these very contemporary, there’s old elements, but they’re very contemporary in today’s sporting world. Similar to CrossFit, describing itself as a functional martial art, or sorry, a functional fitness practice. I sort of look at functional martial arts in a similar light. So Brazilian jiu-jitsu, Muay Thai, MMA, Krav Maga, and I’m only recently starting to really dive into the balance between what’s the difference between martial arts and self-defense.
April: Talk more about that. What have you learned so far and how long has that … What’s only recently mean? Like last year, last six months?
Alex M.: So I had a really powerful ceremony recently in which I’ve found myself doing a bunch of traditional martial arts.
Alex M.: Some karate kid, Mr. Miyagi stuff.
Alex M.: When I hadn’t, many cars were waxed in my mind, and I had not done that for like maybe 15 years, traditional martial arts movements. And during that time when I was doing that, I really tapped into the energy that I can cultivate in my body.
Alex M.: And the flow state I can achieve doing those types of movements. And I really saw how my recent years of being a pretty gritty grappler, MMA training, kickboxing, I could see how my roots from Kung Fu and from Teenage Mutant Ninja Turtles and from the forms that cultivate energy, those worlds really collided recently and some really magical things are happening and I’m sharing a lot of that at the Academy.
April: Okay, cool, cool. So I imagine that … Did that take you, that experience that you had, did that take you back to when you were a kid and you saw the cartoons and they were like … energy cultivation? That where that came from? Because that’s what I’m imagining.
Alex M.: It was more like the Kung Fu show, then the Ninja Turtles. If I did think of a cartoon, Avatar: The Last Airbender comes to mind.
Alex M.: In which there were some mountains being moved around. There are some fireballs being fired. The sky was being pulled in. So some pretty mythical stuff I’d say.
Bringing Energy Cultivation As A Fire Coach
April: That’s awesome. That’s awesome. So this idea of energy cultivation, how has that shown up for you both as you’ve been going through your martial arts and this transition and bringing all these different aspects into First Light Academy and in general from where you’re going with First Light Academy and with your fire coach?
Alex M.: Perfect. Energy cultivation. So after college I had a breakdown.
April: Okay. So that’s less-
Alex M.: Yeah, I hope so. I hope it does because we think breakdown bad, right? And it was bad, right? But however, and coach Danny has taught me that breakdowns are opportunities. We’re really good at just driving and not stopping on our groove. If nothing gets in our way we can just drive for maybe 10, 15 years without stopping to think about what we’re doing, right?
April: That’s accurate.
Alex M.: I have found that breakdowns come along and they’re like a message from heaven. They’re like, “Oh, you’re a fighter. I know I need to be pretty loud with you right now,” the universe says. So it gives me breakdown sometimes. And after college I had one and it led me to this place called, is a intentional community and it’s a sustainability research institute.
Alex M.: I was really drawn to this place. It looks like the Shire from Lord of the Rings. I was like, “I got to be in this healing place.”
Alex M.: My breakdown opened up the opportunity for me to see this place. And so I go here and I saw what it looks like to have a community of people cultivating energy together by design. So-
Alex M.: Yeah. So when you’re in an apartment complex with a hundred other people, how much dialogue is going on about how to make that apartment complex work really well as a community?
April: Little, if any.
Alex M.: Maybe more friction than energy flow, right?
Alex M.: In some cases, now, I bet you there’s some awesome apartment buildings out there. So if you’re living in one, that’s awesome. I’m not trying to get down on you.
April: No. If you are living in a community like that, let’s make more of them.
Alex M.: So I did a permaculture design certification, which is a design system that allows us to observe, mimic, and relate to nature, so that when we design our lifestyle, it’s not just doing this with nature.
Alex M.: Right. Humans-
April: Even more in this day and age.
Alex M.: Yeah. We’ve severed the mind from the body and we’ve severed the human from nature, and that’s an unnatural severance. And permaculture taught me how to bring those things back into alignment.
Alex M.: So when you say energy cultivation, permaculture is about cultivating energy with the lowest amount of input. And now-
April: Can you give us an example?
Alex M.: Absolutely. Why would I toil the soil when a pig could do it for me?
April: That seems very efficient. I like that.
Alex M.: And then that pig gets to eat my food scraps and then later on, and that pigs lived a really happy full life, I can eat that pig. And we can get more pigs and more pigs and then more chickens and goats. So that’s a permaculture example. But when you said energy cultivation, my mind went right to Strong Coach, right to coach Mike, coach Mike, Mike Bledsoe obviously, he me all the time to work smarter, not harder.
April: Did you hear that phrase growing up in your martial arts practice? Because I heard that growing up with my sports practices as well. Work smarter, not harder. However, I didn’t know how to apply it. Did you get that growing up with your-
Alex M.: I was not great at working smart. Like Mike says, “I worked very hard, but in all the wrong directions.”
Alex M.: And-
April: It’s not efficient.
Alex M.: It’s not efficient and it’s not led from the heart either. When you get into a real mode of time and energy cultivation like we discussed in The Strong Coach, it’s just like a real balanced permaculture site.
Alex M.: Things are designed by intention. We’re not letting life just happen to us. We’re not just trying to pound things into some awkward shape. When you design your life, when you design your academy, when you design your farm, your homestead. When you design it with intention and in a way that synergizes with the elements around you, you begin living easier and you begin freeing up your soul energy to then, as we talk about move from survival to creation.
How To Start Living With Intention
April: How can someone start doing that? Like start living with intention? I totally get it and I love the idea of synergy. How do we start to find that?
Alex M.: You know, The Strong Coach and permaculture share this first principle in mind and the first principle you encounter is observation or vision.
Alex M.: Because when you begin any new undertaking, if you lack clarity, you’re going to be working really hard, but in all the wrong directions, right?
April: Got you.
Alex M.: So in permaculture, let’s say we really want to put a building right here, so we’ve just showed up on the ground, we start breaking ground, we start building a house. Uh-oh, turns out right here is in a 10 or 20 year flood plan and you just spent 300 grand building this building. And in 10 years it could get flooded out and you didn’t take the time to actually observe, create vision that is in alignment with the actual circumstances you’re dealing.
Alex M.: Vision and clarity is something I feel people struggle with and if they can get some tools upfront to allow greater vision and clarity, to hold space for greater observation. I think that’s the first step in people building an intentional, whether it’s a lifestyle, a training practice at the gym.
If you lack clarity, it’s good to get started, but it’s going to be a little bumpy at first. And that’s what getting started is all about. Is being courageous enough to look at the situation with an honest eye.
April: Yeah, yeah, absolutely. So, I mean, we can simplify that down to as like I said, as simple as thinking about what you want. Do you agree?
Alex M.: Yeah. That’s a hard question. What do you want?
April: It really is, and a lot of the time, certainly I notice with myself, I notice with clients and things that you ask people what they want, and the first thing they say is what they don’t want. Which is so interesting to me. But anyway, what are some other tools that you’ve used to gain clarity?
Alex M.: So The Strong Coach gave me some really powerful tools.
Alex M.: To gain clarity, it’s important to hold space, because I think of the messy bedroom metaphor, or a messy office. Let’s use office. So you show up to work, you’ve got a really big project today and every step of the way you’re reaching for some office implement and all you’re grabbing is the thing you’re not looking for.
Alex M.: So every transition point in your workflow is getting disrupted, because there’s stacks of papers, there’s old coffee mugs, there’s, “Whose chair is this in my office? Why are there so many furniture pieces in my office?” All of a sudden you’re not having flow, you’re having obstacles, right?
Alex M.: So I would say the first step is for people to create their inner dojo. If you’re lacking clarity, there’s no need to think about jumping ahead. The first step is creating a space, a training ground. Might I say training camp for the soul?
Alex M.: No, a training ground for the soul, which could be your clean office, it could be your yoga mat in a clean room in your house. It could be a quiet place you like to sit down. But if your office or your office in your mind is full of static, it’s full of piles of paper and old stories and old insecurities and traumas. If that’s what’s going on up here, clarity from your heart is going to be very hard to access.
Alex M.: And so I encourage people like, “Where’s the most friction coming from right now? And what can you do to ease that up a bit so that you can go from a storm up here to a heartbeat down here?
April: Okay. Yeah. And really, yeah.
Alex M.: Breathe down here, right?
Alex M.: And so one of my favorite gurus, Ram Dass, he says, “Be here now.” Right?
The Importance Of Breath
Alex M.: So here’s the one tool I would say, I got to talk plenty to find my own clarity and I would say this, if somebody wants greater clarity, here’s a nice mantra you can use. Breathe here now.
April: Breathe here now.
Alex M.: And here meaning right here, right? So, if you feel like life is running you around and you feel like your mind is running you around. It’s the simplest, most fundamental, most powerful tool we have is the breath. And I learned that from Brandon at The Strong Coach Summit last two weeks ago.
April: Oh my goodness. The Strong Coach Summit.
Alex M.: Exactly, Strong Coach Summit.
April: That is a whole other level. Goodness. Before we get to The Strong Coach Summit, like one of the most powerful things for me going through The Strong Coach 90 day program, which for me was actually a little shorter, because I was in the beta, beta program. So it’s expanded and grown a ton. It’s amazing. What you’ve just described in the creating space and finding that friction and dialing it back and taking that breath is all about getting your own house in order. And before I got into The Strong Coach, I didn’t even know how much my house was not in order. There were so many stories that I didn’t even realize were holding me back and I’m still working on that right now.
Alex M.: Absolutely.
April: It’s been a process. It’s been, like The Strong Coach. I’ve said this on other podcasts too, has given me a template that I can always come back to you, or principles that I can always come back to you and say, “Okay, where do I need to clean up my life in order to create that space for what I really want?” Correct me if I’m wrong. That’s exactly what you were just mentioning is like getting your own house in order first.
Alex M.: Absolutely. I’d say that’s a perfect phrase. Get your house in order, man. Put your shit together people, right? With love. Love yourself.
April: Yes, yeah. Be kind to yourself. It’s like, I don’t know if this popped up for you at all in your life, but do you ever become your own worst enemy?
Alex M.: You know, that’s what shadow boxing is about.
April: Oh, brilliant. Nice, good point. Good fricking point.
Alex M.: That’s what Bruce Lee was all about.
April: Okay, cool.
Alex M.: You can be your own worst enemy, and you can also be your own best ally.
April: Wow, that’s powerful. That’s really cool Alex. That’s a good point to remember in general, like it’s as simple as again, boiling it down to simplicity. It’s like, “Are you being kind to yourself or are you being harsh on yourself?” And the more we can be kind to ourselves and really take care of ourselves. Again, self-care has been a huge thing that I’ve just been learning about from The Strong Coach over the last year and a half or so. Take care of yourself, be kind to yourself and that will help create space as well, will it not?
Alex M.: Absolutely. I mean, again, think about you’re going to go do the Kentucky Derby with your horse, right? And that’s millions of dollars to get a horse to that race. Do you want your horse all sickly, emaciated, you’ve been working at too hard. No one gave it time. The horse didn’t have discussion time or tea time with a friend for the last two weeks. If this horse has not been socially, emotionally, physically loved. It’s not ready to run that race.
Alex M.: And strong coaches have really lofty, unreasonable goals and I know a lot of people watching this podcast will have unreasonable lofty goals. And if you’re not treating yourself like a Kentucky Derby race horse that deserves only the finest everything it’s going to be a hard race. And I was running a very hard marathon for many years. And now I wake up feeling like a Kentucky Derby race horse and I get to choose when I go for a run.
Alex M.: Right. That’s what I want for everybody is to feel awesome and to move from survival where we’re starving spiritually, emotionally, physically, and use time and energy cultivation. Use vision casting. Use the principles of permaculture, martial arts, Strong Coach, which are all very similar because ultimately they’re all the same thing deep down.
I like to see people be empowered with these so that they don’t feel like they have to beat themselves into their dreams. They can, this is a mantra I use, allow their dreams to unfold with ease.
April: Mm-hmm (affirmative), I like that.
Alex M.: I agree with you that it all starts with loving yourself and caring for yourself.
Alex Before And After The Strong Coach Summit
April: Also a practice at which I am still working on. I do work on it. I take care of myself. Hey, let’s go back to The Strong Coach Summit. You came to The Strong Coach Summit after you’d gone through the 90 day program. Tell us about what you were doing before The Strong Coach Summit, which was again about two and a half, three weeks ago now. I’m still processing.
Alex M.: I’m right there still.
April: Yeah, yeah. Tell us about before and after The Strong Coach Summit and why you even wanted to come to The Strong Coach Summit since you’d already been through the 90 day program?
Alex M.: Well, so before the 90 day program a year ago, I remember it was labor day, I had negative $17 in my bank account.
April: I remember this story.
Alex M.: And I signed up for The Strong Coach. I used the savings account I had stashed away and I was like, “I’m sending it. I’m all in and pushed all the chips over.”
Alex M.: And it was a battle. I had another breakdown, because The Strong Coach is potent medicine and it transforms your life. I felt it working right away and I saw my breakdown as an opportunity and I just took off with The Strong Coach, and I ended up being in the mentorship program where I worked with new Strong Coaches, guiding them. I did several of those, well, I’m in the mastermind program now, but I’ll talk about that in a sec.
So I did the 90 day program. My life was changing rapidly. It was awesome. And I’m just still hungry to keep going all my energy that I’ve learned from jujitsu and martial arts. I’m like Strong Coach, bam. So when I heard that the Summit was coming up, I just was absolutely, I knew I had to be there and coach Danny really facilitated helping me be there.
Alex M.: I was so grateful for the support I received to get down there and to do it. And the reason I wanted to go is because I had all this power in me from The Strong Coach, and my gym was still … It was still behaving in a way that I was like, “This is just not quite what is in my heart.” And it was hard for me feeling stuck still. I was like, “I know I need to unlock something and I realize I’m holding my gym back.” It’s on me now and I’m ready for a powerful experience to help me because I had to build up to the vulnerability to see my business with an honest eye.
Alex M.: I was not giving it the honesty and I was not giving myself the honesty I needed. And I knew that being around a tribe of super honest and loving people-
April: And vulnerable people.
Alex M.: Start this tribe, and vulnerable, I knew this was going to be powerful. So I get down there. Where do we go here April? I’m at the Strong Coach now.
April: Yeah. Well-
Alex M.: Put me on here, where do we go next? I’m at The Strong Coach. What should I focus on here? Because that was a lot.
April: Okay. Yeah. I mean The Strong Coach Summit in itself, like you’ve been mentioning that you’re holding yourself back. What was it during the Summit that unlocked that for you?
Alex M.: Yeah. Oh man.
April: Was there one specific presentation? Was it the breath work you mentioned with Brandon Powell. That was incredible by the way. Never done anything like that.
Alex M.: I have about 30 stories I could tell that would be like man, life changing stories. Brandon kicked it off with the breath work. But really the very first day, I’ll tell you what, the image that I’ll never forget is the first day. I’m walking up down the beach in San Diego. It’s a beautiful afternoon. I roll up on this grassy park and who do I see, but like 30 sexy beasts, The Strong Coach tribe, bunch of big burly dudes with their shirts up, beautiful people swinging these maces around, right? And there’s like this awesome music playing. And I was like, “Okay, this is like a powerhouse of energy.” In this beautiful setting. One thing after another just was heart opening. Playful, creative. And the ultimate thing I learned was from Mike Bledsoe, and he told a story in which the conclusion was he doesn’t do a lot of thinking these days.
April: Mm-hmm (affirmative). Instead what does he do? Or what do you do? Or what did you get out of that?
Alex M.: Oh you can’t see it.
April: I see. I see. Yeah. From the heart, yeah.
Alex M.: And I really, I learned to unlock my heart and allow my business and my creativity in my life to present itself to me. And observe what is being presented to me, just like a permaculture site. Before it was going in going, “I’m going to smash this gym together.”
Alex M.: That’s going to work.
Alex M.: Come here.
Alex M.: And The Strong Coach really has taught me to hold space for my truth or my authenticity in my heart. To feel my way through what my community is ready for and what my lifestyle is ready for. And that’s some out there stuff. And it’s absolutely the power that I possess now.
April: Yeah, it goes back to so many things that we’ve already mentioned, like the working smarter instead of harder. I imagine, and this happens to me regularly as I start overthinking things. Instead of taking a step back, emptying my brain. Normally it works for me is a new brain dump. I write everything down and then I take a step back and I breathe and I feel what is going to be the thing to do next. So that going from thinking too much to feeling, like you said earlier, the storm in the brain can be a block. And then when you die that back and start feeling and start breathing and start observing, then the storm clears up and it’s easier to see where to go next.
Alex M.: Yeah.
April: And one of the really powerful things that I got from the Summit was when Anat, I don’t remember if she said this in the presentation or when I podcasted with her. Anat was amazing, right? She mentioned, and I’m going to get this slightly wrong, but that’s okay, like “In order to feel better, we need to get better at feeling.”
Alex M.: Absolute, … I didn’t hear that, but wow. Absolutely, yeah, absolutely.
April: The majority of the time at the Summit, all I was doing was feeling, and that power that you mentioned was palpable. Like you could cut that with a knife. It was incredible. Not that I’d want to, because it was so amazing.
Alex M.: You could cut it and it doesn’t matter. That power is, it’s like Obi-Wan Kenobi. You take it down, but it’s not of the material world.
From Survival To Creation
April: Exactly. Yeah. So you learned from The Strong Coach Summit about feeling and opening your heart to let your heart guide you into what to do next with your business. How has that shown up for you in your business now?
Alex M.: So it’s really the transition from survival to creation. And that’s Mike’s been telling me from day one, it’s taken me some time. I had a lot of armor over my heart. I’ll own that for sure. When I got back, the one thing that stood out was one of my friends, Ryan, he was like, “You’re Alex, but you’re not the same dude.” And I’ve just been able to love everybody. Just a pure stream of love. I am so grateful for my Academy tribe. So that was the big thing. I came back and it was like love and fusion to the max and I’m so just, I’m in creation mode every day and working at the gym and with the gym is not working anymore. It’s what I do.
April: It’s awesome.
Alex M.: It’s my flow now. I’ve got a great story. Do I have time for one more story?
April: Yeah, of course. Go for it.
Alex M.: So this is a big imagery that came to me from the Summit and I realize it’s been a story that a lot of men will relate to. You asked me earlier before the podcast about masculine divinity and I did receive a message during the Summit about this topic. And so here’s the story I wanted to tell please.
Alex M.: So Don Quixote, there’s a famous book, some people have read it, but everybody knows that name, don Quixote. I was a Latin American studies major, so I read a lot about this thing and there’s a lot that goes into this story. The basic metaphor though, as you see Don Quixote out there, he’s on his horse. He’s all armored up. He’s got a lance and he’s charging around by himself, like lancing at stuff, right? And the story is there’s like these windmills. He thinks they’re like other knights.
So this man is out there and he’s just fighting in all these different directions and he feels so much is happening and he’s doing so much, right? And this is the state a lot of men are trapped in. We’re fighting, and we’re working very hard, but in all the wrong directions. Again, is this being led from the heart or some weird storm up here, right? So Don Quixote is trapped in this storm where he’s fighting imaginary enemies, right? Like windmills and shadow boxing, right?
Now, shadow boxing is a great tool. But if you’re trapped in that realm and you think it’s real, you create a lot of friction in your life. So I’m getting a little emotional here. Here’s the thing with men, or at least myself. We’re warriors, we’re knights in an era where knights are dying out.
Our biology is wired from ancient biology that teaches us that to hold that shield and hold that lance, and it’s really hard to put that sword down, right? And the reason is, men have this story that’s being played for us that we want to hurt Pachamama. Men hurt Pachamama, right? Toxic masculinity.
Here’s the thing. In our biology we’re right here. And who do you think we think is behind us?
Alex M.: Pachamama.
April: What is Pachamama?
Alex M.: I wouldn’t say just women, but the feminine divine.
Alex M.: And we, not just men, masculine energy developed with this warrior spirit, and when we don’t have a good outlet for it, when masculine energy doesn’t have a good outlet, you turn into Don Quixote out there just, he’s got this energy, doesn’t know where to put it. And then expresses itself in a lot of very destructive ways.
When I was at The Strong Coach Summit, I learned to put the shield down and to put this lance down. And that’s the message I have for a lot of men in martial arts in functional fitness who are finding it very difficult to put that shield down. When you put the shield down, the heart can shine forward and you don’t need the shield anymore.
When you’re Obi-Wan Kenobi, you can let Darth Vader strike you with the lightsaber, because there’s a more powerful energy than the physical fists to solve our problems now. And for me, I was trapped in a survival mindset before The Strong Coach, and I was hurting myself on the mats. I was working out too hard, not loving myself enough, and I was Don Quixote riding around, fighting imaginary demons and The Strong Coach and Mike and Danny and all of you in the whole tribe showed me how to receive and self-defense your guard.
And you guys showed me, like I’ve been doing this for 20 years of shivering, protecting myself and you guys showed me that there’s nothing to be afraid of out here. And in fact that really opens up everything.
Alex M.: Okay. Yeah. And if I’m allowed to go all energetic and out there, I’d say that’s what The Strong Coach did for me. And if there’s people out there feeling stuck in their business, feeling stuck in their life, feeling stuck in their relationships, The Strong Coach is potent medicine and it does change lives and it will change many more lives.
Alex M.: And all the strong coaches are doing it now too in our own communities.
April: Oh yeah. It’s incredible to see what everyone’s doing. Thank you for sharing that story Alex. I appreciate that you as a man are having these conversations and are talking about love and energy in that way. I had a number of conversations like that at The Strong Coach Summit and it’s very refreshing and I hope to help spread that message as well. There’s always going to be a balance of masculine and feminine in everybody, and I think promoting and loving and finding that balance is really important for society in general. So thank you for being that voice.
Alex M.: And I’m just getting started man. I was a tough nut to crack and The Strong Coach helped me out a lot. So just get started people, it’s good for you. It’s good medicine and it is tough. But anything tough, there’s usually something good on the other side of it.
April: Yeah. It’s a gift for sure. What started off for myself in The Strong Coach is, “Oh this is going to help me build a business and stuff, turned into a complete lifestyle guide.” And it’s if you want a change in your business, great, jump on this. If you want a change in your life, also great, jump on this. It’s a little bit of everything and-
Alex M.: Your business will change and your life will change in powerfully awesome ways.
Future Plans and Closing Thoughts
April: Yeah. So Alex, you’re First Light Academy and your Fire Coach business. What’s the direction for each of those these days? What are you doing? Tell me, especially about, because you’ve got First Light Academy, which is your martial arts gym, which is going in a certain direction.
Alex M.: Yeah.
April: What’s the difference with the Fired Coach business that you’re doing? And why should people be following you?
Alex M.: So the Academy, the first Academy, the origins come from an orchard in ancient Greece dedicated to the goddess Athena, and the first Academy was a grass lawn with olive trees and orange trees. And that’s the imagery that we’re going toward. The gymnasium was a dirt patch with a bunch of heavy rocks and logs laying around. There’s just like what you’d imagine a track and field, right?
So the original gymnasium, the original Academy are places where people come together to develop their body, develop their heart, develop their soul, and their mind. Scholars, you name the scholars from ancient Greece, they’re at the spa. They’re at the gym for sure, because the body’s a conduit and the more you care for it and bolster it, the more energy you channel
And so the lifestyle integration training program now, the LIT Academy is hearkening back to that era where we’re not just here to beat ourselves up, we’re not just here to punish our bodies. We’re here to develop flow in our lifestyle and wrestling, lifting, running, jumping. All these things are elements that develop that energy flow and then we can go further.
What are we doing at home? What’s our nutrition practice like? What kind of tribe are we a part of, right? So the Academy to me is a whole new thing now. We were a jujitsu club and now we’re a lifestyle integration community.
Alex M.: We’re doing a lot of interesting things to flesh that out and what exactly that looks like. So that’s the Academy. We’re really looking forward to developing more into like an intentional training community.
April: Love it.
Alex M.: Right? Intentional training community. And then for Fire Coach, this is my new business. I was waiting for this to be revealed to me and I had a really powerful fire ceremony that showed me I’m the Fire Coach. And what I do is I guide men. I coach men from survival to creation.
April: Mm-hmm (affirmative), that’s powerful. That’s awesome. I’m so excited to see where, especially with Fire Coach keep doing that kind of stuff. That’s going to be really exciting. For anybody out there, I imagine these are good principles and I’m so excited to see what happens and what continues to happen with both of those endeavors. Thank you so much for sitting down with me today Alex, what a great conversation. So where can people find you if they’re interested in getting in touch with you?
Alex M.: Yeah, check out the firstname.lastname@example.org. We’re First Light because training starts at First Light. It’s in the way you move, the way you wake up, everything involves new training. So firstlyacademy.com. You can also find us on Facebook and Instagram and then now you can find me on Instagram as Fire Coach, and there’s two underscores between fire and coach.
Somebody was already the fire coach, but I think he’s like literally some sort of firefighter, coaches people with like fire control. So, a lot of good fire coaches out there. I’m just one.
April: Nice, awesome.
Alex M.: Follow me on Instagram as fire coach.
April: Cool. Thank you so much Alex. Again, much appreciated. Also you guys, if you do want to turn your coaching business around just like Alex did, go over to thestrongcoach.com. Click on get this free series. You’ll get a three series of emails with direct information from our 90 day program to change. Get started changing your life, and business. All right, Alex. Thanks, and we’ll talk to you soon.
Alex M.: Thanks, April. Bye everybody.