CEO Erik Blomberg leads the company inspired by his father's principled leadership where humour, optimism, and kindness built a strong foundation for growth. These traits along with a commitment to learning, a drive to optimise human performance, and a passion for strength and professional strength sports guide Eleiko today.
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Living In Sweden
Because we went out to Sweden a long time ago and did one of my favorite shows of all time where we got to talk about the barbell and its evolution out of the waffle iron and, all sorts of stuff. It was a real pleasure, being able to do that show before. It's a pleasure being able to bring you back on here, Erik. And Todd, what I'm really interested in talking to you about today is, a few things, but leadership is one of them.
Because we, when we got on the phone about a month ago and what we were talking about what this means to the world what does this mean to our individual companies and what does that mean for us as, as individuals? What does this mean for our business? What does this mean to the world? And I'd like to cover, cover all of that today, and really learn, in, it is cool that you're Your in Sweden and a lot of that, one of the really cool A blessings that I've, been able to enjoy is, with, with my job is being able to interact with people all over, all over the world.
So yesterday I was talking to somebody in Jordan and today I'm talking to you in Sweden and tomorrow I'll be talking to somebody in Australia. So really getting a view of, individuals on the ground and different locations in how this is being managed. How’s it going in Sweden overall?
Erik: It's good to be with you here. Mike is so good to see you again and I'm glad to join the show. I think it's interesting because of course the countries take a different approach. I think Sweden has been a taking quite a different approach compared to many of the other sort of main countries. And we remained open as a society. It's still kept open and a half has been supported without the swelling, among the population.
I think where we have taken a, a rather different approach, the government has, has much more put the responsibility on the individual, then a restricting a freedom too to, to do what you want. You want a and M and I think so for the people of sort of A taking that onboard and they, they, they, they support it a part of course it's a different still a D we feel it's a, it's a different environment regardless.
It's a much more sort of, eh, just a mood. It is a much more muted in a way, a setter. It's a very different, there a way of living and a new one is sort of traveling. Everyone is says it's a kind of a comm that is settling on society, which is very different from when everything was, was acid used to be.
Is Personal Responsibility Part Of The Swedish Culture?
Mike: You spoke about personal responsibility and the leadership. I mean, when I think about leadership have a country, it's obviously you, we think about government and all of that. And so what I heard you say that there is a much, a bigger emphasis on personal responsibility there is, that a common every culture every country and every culture has their cultural differences.
Is that common in Sweden? Is his personal responsibility something that is taught or recognized? I think so.
Erik: I think the whole Swedish model is built on sort of a socialist, a sort of a foundation where you started out with the, you sort of help each other. The Swedish model is also quite a lot of a perceived to be a part of a consensus driven decision. A modal if you look now at what's happening. I think the Swedish government really puts a lot of confidence in the health authority and the experts that constantly monitor what's happening and our guidelines is really the leading recommendation for the people.
So I think in general, the politics that's not really being a major force when a crisis happens, it's really been that you lean on experts and you come together, you take your responsibility as an individual landowner, as a society. I think it's not a part of the Swedish culture.
Mike: Yeah. I think a lot of Americans, they're like, they hear the word like socialists and they bring about like, they are not being as much freedom. But my experience of being in Sweden and just talking to you is I'm not hearing that at all.
Erik: We will have like different, the different elements as well where you have like we have folks who you can basically be at any piece of land in Sweden. Of course. It is also driven. I mean you rely a lot on the group, on the people, on the society. So it's definitely shaped. It's changed for me and it shaped Sweden as a country.
Is Personality Baked in The Culture?
Mike: Yeah. And the personal responsibility thing is really interesting. I started thinking about different cultures because in America here, a lot of people really want freedom and independence, but a personal responsibility is a rare, and so for me, I'm going, OK, how do we hold both of these things? Like how do, how can we have, it's like anytime somebody does not want to have a personal responsibility about something, they're giving away freedom, but like you have an entire culture, like a place like Sweden where personal responsibility is something that is baked in and people take pride in and actually know what it means because a lot of people don't know what it means.
That is a personal responsibility then it's a well-oiled machine, as everything that comes out of Sweden, he was like, Oh yeah, nice tight lines. Everything is a lot of precision. And I imagine that comes from that perspective. Like the culture creates that.
Erik: No, I mean every country is different. And every country is different then. We're not that many people here. we live in a different way and we, we work in a different way. So of course every country has and its different demographics and all of that. So of course it's a, there are differences, but I just think a lot about this part when a, when I also look at what's happening in, in our industry right now, if you look at the fitness industry for example, I think a, just the personal responsibility park is, is, is, is almost lost it at the moment.
So you, you, you just see how, how everyone is trying to create this new way of, of delivering fitness to people. and, and they almost forgot that, the biggest impact can come from the individual A herself. And I think that's the thing is, it's just interesting to see how this will all play, play out. But I mean, just taking care of yourself and others by not being out with people when you're sick and, taking care of your personal hygiene and making sure sure that what you, what you leave is a, is left in the, in the same clean condition as it was when you came.
these are some of the best, the best meshes you can take these days, I think. And it's almost like you do, you look at countries all over the world right now and it's just a, a, this, this process of trying to, trying to create, the ultimate environment for free, but for, for the individual, but not really capturing the individual's responsibility. Yeah.