Jeff Agostinelli is a coach, high-performance athlete, and host of The Next Level podcast. He has been a coach for 8 years in the fields of language, consciousness, emotion, and business.
He helps coaches, entrepreneurs and creative business owners build businesses that are aligned with their visions, values, and gifts. He powerfully educates the leaders of our future how to embody their passions, communicate their value, charge their worth, and crush their goals with focus, clarity and heart.
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Mike: My intention is to talk about Systems and Business and all that. Our primary audience is coaches and a lot of them, the system is the thing that I struggled with the most. And I think most coaches when they hear that, to think about pieces of software or this and that, it's a big question mark.
And it tends to be something that a lot of people struggle with. My hope is that by the end of the show, people go, Oh, that's what business systems are, and that's how you build 'em, and okay, this is more obvious now. The reason it's a mystery to a lot of people is cause a different people have different personalities. And, for me personally, I have a particularly good idea. I can see systems very easily, but actually going in and building them, I get about five minutes in, I might get really excited about it and then 30 minutes later I'm looking on Instagram or, or whatever.
But you hit me up a while back and was asking me questions. You are asking me questions about pain points or frustrations in the business, which is exactly what entrepreneurs should be doing.
It's going out and looking for potential clients or seeing what problems are in the market and then building from there. So just want to set that up for the premise of the whole show.
Having Systems for Balance
Jeff: I feel like the majority of coaches, It’s like, yes we're entrepreneurs but at the same time a lot of us have this desire for freedom. It's almost like we're inherently allergic to structure. Right. And I've noticed this just through working with coaches and through working with creatives as well, is that there's this thing that happens in our brain when we hear a structure or discipline or a routine or any of these things, then it's almost like you can probably feel that right now that you kinda like, Oh I was like this weird or creepy crawlies sensation and yes ad and obviously we are both language.
They're like, this is going to be fun. Replacing it with different words is fantastic. But also like recontextualizing the conversation and realizing that we get to have systems or rhythms or the ways of being that allow us to operate within a container. That keeps us on track so we don't go in the gutter so that we strike out every time and that we don't leave that up to chance because I've tried it all different ways. You know me enough by now I think that I can be like super woo on one side and then like super structured on the other side and I've just found that there has to be this beautiful blend of the two of the masculine and the feminine that we've contextualized in to like overly structured and like super, super, super woo.
On the other side there really gets to be this like divine balance of the two where we're moving in unison with, okay, we have structure but we have room for creativity, we have systems but we have also time and space for flow and I've just become obsessed with being able to help people find the way that their rhythms move. And this is where I love and really where the lesson came as an ultra running right. It's like, so like being able to be in this conversation, like a minimum effort, maximum ease of like being able to push like the other day, 21 miles running three hours and 10 minutes of being able to just be in cadence and like not be in pain and to be in just really simple flow, but also kicking up the pace when I want. So it's just like this ability to play like one foot in both worlds moving forward, but also being able to pay attention to what's coming in and through you and being able to act on that as well.
Your Systems Matter Most
Mike: I have noticed that, I had been very fortunate to have started my entrepreneurial journey when I was running a gym with putting structures in place, putting systems in place and things like that. So I've always had a level of systemization going on. So I'm more of the rare coaches that have been able to take a month off and in the cash flow still runs.
But I know most coaches, even if they know how to make great money. So one thing I've witnessed over the years, it was a lot of coaches, when they start giving business advice, you can tell a a new one, when, when its like, Oh, I need more money than they go, we'll just charge more.
Like most, most coaches I've come in contact with, not all of them they're just charging then that’s not the only problem they have. It's, one of the issues is I can probably raise your prices and manage your money differently and that's a structure thing. His, how are you managing your money but, and what are you charging and why are you charging it and all their stuff. But, that's something that I've noticed. And then, but those same coaches are like, Oh, I'll just charge more than, they may make it a million dollars in, in a year. But if they take any time off at all, it just, I've watched them go up and I've seen them go down really fast.
I have had big highs and big lows and one of the things I've noticed is what brought them out financially usually is just indicated by the, the type of systems I have in place. We would you agree?
Jeff: Yeah. I mean even to what came to mind when you were laying that out, it's just like even your downtime, it's like you really have to schedule like all of that stuff in there, you get to plan for it.
I mean, having a structure is, is absolutely important. I also think though to that a lot of people on the other side of it, not the ones that lack structure, but you can be overstructured to that, like being completely maniacal about having an SOP for everything. The first time you do it isn't really the purpose of systemization.
It's just not I know people and I've worked with people who are like, I did that once. I need to create a process around it. It's like, Oh, do it three times. Then create a process around it. It's like you don't need to processize everything to death and then change it 17 times along the way because now you're wasting time in different places.
Overcomplication Is A Disease
Mike: What are the most common problems or seeing with coaches that are lacking?
Jeff: They usually just have too much that they want to do and it's like, well, I'm going to do this, I want to do that and I want to do the podcast and the YouTube and the video and that, this and that, this and before they can actually like have enough structure to syndicate content intelligently. They want to do everything under the sun. They want to start all these projects or they are obsessed with like you mentioned software and systems. It's a big difference. systems help keep things in order software, especially these days.
If you're on the software train, I'm like, Oh, I got to use this tool. I got to use this tool. If you are still like comparing CRMs, like just get over it. Just pick something dude. Like I don't want to hear about all these different bells and whistles. It's like if you can send people emails, awesome. Send a broadcast. Like I don't want to hear about all these like 7 million campaigns. Did you ever running in like this funnel? And the thing like over complication, I would say is the disease of the age. It's like trying to make things way more difficult than it needs to be. I think in the beginning, most coaches really need to focus on connecting with people and creating, first of all, really having a problem that they solve.
Most coaches I think are generalists, which is just not gonna get, it doesn't have enoughtraction so to speak. Like there's nothing that people can grab onto and be like, Oh, that's me. Because I think a lot of coaches, just like, if I have enough certifications, if I have enough desire to want to help people, then people are going to come to me and want to work with me. But they're just hesitant to really just narrow down their focus because they think in a way that is limiting.
It's really, I think that the same route as a structured conversation, They were like afraid to create structure because it's going to be restrictive. And really why they got into this in the first place is cause they want freedom. So there's almost like this conflict of interest internally that's going on and what's really required is just a level of clarity and a level of focus to be able to trust in the fact that like the more directed you can be in your messaging and in your systems, eventually the better it's going to be.
Like it's a, it's like a particle, et cetera. Accelerator. Right. I like it makes things go faster because you're not like bouncing from side to side. You are moving straight ahead. It's a straight line so to speak instead of this like scatterbrained bullshit that goes on most of the time.